4 Proven Internet Marketing Strategies to Build Your Business

21310676606_businessweek-magazine-1.jpgInternet marketing is one of the most cost effective ways to promote your business. It allows you to target a very specific market and calculate your investment return accurately. Four types of Internet marketing strategies will build your business fast and cost you very little money:
–Pay-per-click campaigns –Banner advertisements –Blogging –Social Networking
Pay-per-click A form of search engine marketing, or SEM, pay-per-click is a system where you bid on keywords relevant to your products or services. This determines your placement in the search engine. The higher you bid, the higher your ad appears on a sponsored link.
You aren’t required to pay when you list, only when a web user clicks on your link and visits your website. You basically pay for traffic that enters your site.
Sites like Google AdWords and Yahoo! Search Marketing are a great place to start. The web offers many pay-per-click search engines, but be wary of PPC search engines that offer Internet users money to click on their results. Only work with trusted providers.
Banner Advertisements Placing on a banner on another web page can drive traffic to your business. You can customize your own banner and place it on specific pages devoted to your niche. Banner advertising allows you to track IP addresses and geographically target specific users in your target area.
For example, if you run a fitness apparel company, place banners at the topic of online fitness communities to draw traffic to your web business, or on articles related to fitness.
Blogging Nearly five years ago, Business Weekly reported that blogging would change the world of business. It has in a big way. Blogging brings to your business what your website lacks: the human element.
Your website may market your business portfolio, but it is a one-way form of communication. Blogging allows you to interact with present and future clients to develop a strong relationship and build a solid reputation.
Social Networking Sites like Facebook and Twitter are offer great promotional tools for your business. Start a page and update followers daily on new products, services, and strategies for your niche. Inform readers on sales, promotions, and giveaways. Like blogging, social networking media allows the public to interact with your business. You can also connect with other related business and build relationships with those in the same niche.
Tips Enter Internet marketing with a sense of purpose. Create a marketing plan, mission, and goal before you begin. Understand your target audience and how to attract them to your website. Use keywords when blogging or placing banner advertisements.
Internet marketing is an ongoing SEO campaign. Track the success of your marketing strategies to help build a better business. If something isn’t working, make the necessary changes in order to boost sales and ratings.
When blogging or creating social networking pages, keep them personable, but not personal. If you want to write about personal topics, create a separate arena not related to your business. Always maintain a professional relationship on your web pages with your followers even if they are personal friends.

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How to Benefit from LinkedIn as a Self-Employed Person or Small Business Owner

01310676323_networking.jpgThings You’ll Need:

Computer
Website
Time
Photo

Step 1
Open a LinkedIn account and add a photo to your profile. It is important to show people who you are, especially if you are trying to grow your network. Your profile should summarize what you do and include at least a small portion of your past, including your education. Also, include any professional organizations that you hold a membership for.

Step 2 LinkedIn
Link your website to your LinkedIn profile. If you do not have a website, link to your Twitter page (if it’s business oriented) or to your Google profile. Consider getting a website of your own and update your profile with it, when you do. In today’s world everyone needs their own site. It has become much simpler and much cheaper to do, and will benefit you in the end. Do not add your FaceBook or MySpace profile here. LinkedIn is strictly business related.

Step 3 LinkedIn
Find others you already know that are already using LinkedIn, by uploading your email address book. Invite them to connect with you. Those who are not yet using LinkedIn, but who you think would benefit by being part of your network, invite to join.

Step 4
Try to get at least one connection to write a recommendation for you. You may also write a recommendation for any connection you think merits one.

Step 5
Browse through the LinkedIn groups and see which ones are of interest to you and/or your business. Join those groups. Once your group memberships are approved, begin joining their discussions by commenting and starting new discussions. Post articles that are pertinent to the group. If you would like to start your own group, do so! It is simple to do and a great way to grow your network. You might even decide to start several groups.

Step 6
People that are interested in your comments, groups and discussions will most likely look at your profile and invite you to connect. You will find yourself doing the same.

Step 7
LinkedIn can help you with credibility, re-connecting with lost or far away connections. It increases your Google space and helps you develop your personal brand.

Step 8
Get involved! As a self-employed person or small business owner, you need to get out and search people out. Filling out your profile and waiting is not the way. Join, contribute, discuss, comment, make new friends and contacts. It is surprising how nice and helpful people can be!The corporate world does not need to dedicate much time to their LinkedIn account and profile. They can sit back and wait to receive a few connections, recommendations, etc. Small business people, on the other hand, cannot sit back. LinkedIn is extremely useful, but only for those who choose to dedicate it some time and effort.

Tips & Warnings

Thank everyone who recommends you.
Write well written recommendations.
Offer help to those in your network.
Invite those who comment on your discussions to connect with you.
Thank everyone who comments in your managed groups.
Thank everyone who comments directly to your comment.
Introductions are allowed and can be requested, if within your extended network.
Do not ask people to connect with you randomly.
Do not add a discussion to a group asking people to connect or network with you.
Ask for introductions, only if you really need it.
Do not invite people you don’t know at all.

Resources

http://linkedin.com

http://domainwranglers.com

Photo Credit: Ana Villaronga